Who am I?
I am a bilingual (Spanish/English) artist: a graphic designer with a strong sense of quality, simplicity & clean design. I have an excellent background in print and advertising, including extensive experience in Adobe Photoshop CS5, Illustrator CS5, InDesign CS5, Quark, Flash, Microsoft Word, PowerPoint and Excel for both PC and Mac platforms.
Current Position
Team Leader Designer at Applica Consumer Products
October 2008 – Present
I am the Team Leader for the company's Own brands. My team and I are responsible for conceptual and creative branding of new product lines before they hit the market. My primary responsibilities include performing a lead role in the design, improvement and production of packaging; packaging sustainability, developing global brand identity, and helping establish design as both best in category and as a strategic competitive advantage. I am challenged constantly with creating innovative advertising, promotional collateral, brand identity, and corporate messaging. This includes packaging, design style guides & brand guidelines, web design, logo design and print advertising. I provide art direction for photo shoots including the food styling and the product set. I juggle short-turnaround jobs with longer, more complex projects, while maintaining strict production schedules and still managing small team of designers. Some brands that currently showcase some of my work are Black & Decker, George Foreman, Russell Hobbs, Breadman, Juiceman, Clear20, Toastmaster and Littermaid.
Experience
Package Designer at Applica Consumer Products
May 2006 – October 2008 (2 years 6 months)
Package Designer, Applica Consumer Products / Black&Decker
Primary responsibilities include performing a lead role in the design, improvement and production of packaging; packaging sustainability, developing global brand identity, and helping establish design as both best in category and as a strategic competitive advantage. Challenged constantly with creating innovative advertising, promotional collateral, brand identity, and corporate messaging. Juggling short-turnaround jobs with longer, more complex projects, while maintaining production schedules. Providing art direction on photo shoots and supervising team design efforts. Training, supervising and providing art direction for new designers.
Graphic Designer at Circuit City Stores Inc.
January 2003 – April 2005 (2 years 4 months)
Responsible for the development of polished design assignments from concept through production, to meet the marketing and promotional needs of a large national retailer of electronic goods, such as weekly product catalogs, yearly gift guides, newspaper & magazine advertisements, brochures, direct mail pieces, box stuffers and various other printed pieces. Other responsibilities include logo design, digital illustration, photography, color correction and the ability to handle multiple projects simultaneously.
Design Intern at Virginia Living Magazine
September 2002 – December 2003 (1 year 4 months)
Assisted with many aspects of the magazine, including branding, editorial layout, illustration, photography selection and editing, scanning, color correction, ad design, magazine promotion, distribution and attended press checks.
Education
Virginia Commonwealth University
Virginia Commonwealth University
BFA, Ceramics & Furniture Design 1996-2000Awards & Honors
Grassroots Motorsports Challenge
American Institute of Graphic Arts
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